{"id":24232,"date":"2023-08-25T08:03:38","date_gmt":"2023-08-25T12:03:38","guid":{"rendered":"https:\/\/www.watchtime.com\/wristwatch-industry-news\/industry-news-rolex-acquires-bucherer\/"},"modified":"2023-08-25T08:03:38","modified_gmt":"2023-08-25T12:03:38","slug":"industry-news-rolex-acquires-bucherer","status":"publish","type":"post","link":"https:\/\/pureluxurymag.com\/watchnews\/industry-news-rolex-acquires-bucherer\/","title":{"rendered":"Industry News: Rolex Acquires Bucherer"},"content":{"rendered":"

Rolex<\/a><\/strong> today announced today that it acquires Bucherer<\/a><\/strong>, one of the largest luxury watch retailers worldwide and a partner of the brand since 1924. According to the press release, the Swiss jewelry house with headquarters in Lucerne will continue to operate independently and maintain its name. However, the final integration into the Rolex group awaits the approval of competition authorities.<\/p>\n

<\/figure>\n

The third-generation family owned business has been managed by J\u00f6rg G. Bucherer <\/strong>since 1977. Under his leadership, it was expanded to the Austrian and German markets in the 1980s and 1990s and subsequently other European countries. With the acquisition of the American luxury retailer Tourneau<\/strong> and its 28 stores in 2018, the company also established itself successfully in the United States. In total, Bucherer today boasts more than 100 retail stores worldwide \u2013 of which many already carry the collections of Rolex and sister brand Tudor.<\/strong><\/p>\n

Carl F. Bucherer boutique in New York<\/figcaption><\/figure>\n

According to the announcement, Rolex\u2019s decision to merge comes as a response to J\u00f6rg Bucherer\u2019s choice to sell his company\u2019s business due to the absence of direct descendants. <\/p>\n

\u201cFollowing J\u00f6rg Bucherer\u2019s decision to sell his business in the absence of direct descendants, Rolex has decided to acquire the previously independent watch retailer. With this acquisition, the Geneva-based watch brand intends to continue Bucherer\u2019s success as well as the close partnership that has existed between the two companies since 1924. For more than 90 years, both businesses have been partners and contributed to each other\u2019s success and growth,\u201d according to the press release. <\/p>\n

It further states that, \u201cThe Rolex Group is convinced that this acquisition is the best solution both for its own brands and for the entire watch and jewelry portfolio of the other partner brands, as well as for the employees of the Bucherer Group.\u201d<\/p>\n

Rolex founder Hans Wilsdorf<\/figcaption><\/figure>\n

After 135 years of family ownership, this marks the end of an era. The cornerstone of the family business was laid as early as 1888, when the merchant and entrepreneur Carl-Friedrich Bucherer and his wife Luise opened the first watch and jewelry store in Lucerne, Switzerland. According to Rolex, J\u00f6rg Bucherer is the last businessman to have personally known and worked with Rolex founder Hans Wilsdorf. He remains honorary president of the Bucherer Group.<\/p>\n

To learn more, visit Rolex, here<\/a>, and Bucherer, here<\/a>.<\/em><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex today announced today that it acquires Bucherer, one of the largest luxury watch retailers…<\/p>\n","protected":false},"author":2,"featured_media":24233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1107,1108],"tags":[1111,1112,1113],"_links":{"self":[{"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/posts\/24232"}],"collection":[{"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/comments?post=24232"}],"version-history":[{"count":0,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/posts\/24232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/media\/24233"}],"wp:attachment":[{"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/media?parent=24232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/categories?post=24232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureluxurymag.com\/watchnews\/wp-json\/wp\/v2\/tags?post=24232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}