Last year, Rolex first introduced its Perpetual 1908 collection, working to revitalize its formal-focused segment from a slightly different angle after discontinuing its Cellini collection. This year, the brand grew the series once more— unveiling a new platinum-clad, time-only edition at Watches & Wonders 2024.
On the wrist, the new Rolex Perpetual 1908 wears 39mm across in a case evoking an original oyster shape, if not somewhat thinner with an effort towards refinement. A polished platinum construction differentiates the model compared to its gold counterparts first released in 2023, while a tapering crown and lugs anchor it within the growing collection; a slim fluted bezel recalls another classic motif of the Crown.
On the dial, a guilloche “rice-grain” pattern provides the base for the look, with it executed in a familiar Rolex ice blue which the brand has made use of in other platinum edition watches, notably the Day-Date and Daytona. Applied indices with Arabic quarter markers help differentiate the watch from other Rolex configurations, as does the 6 o’clock sub-seconds and distinct application of the brand’s logo towards the 12 o’clock position; a collection-unique pair of hands sweep over it all, indicating the passing hours and minutes.
Inside the watch is the Rolex caliber 7140, which in modern fashion with the brand features a number of technical features, with the brand specifically calling out a Syloxi hairspring in silicon alongside Paraflex shock absorbers. The automatic mechanism is capable of a 66 hour power reserve and is accurate to +/-2 seconds per day. A skeletonized bi-directional rotor winds the movement, which itself is visible with all its fine finishing a via a sapphire exhibition caseback.
The new Rolex Perpetual 1908 comes standard on an alligator leather strap, with pricing marked at 29,600 CHF, or approximately $32,500 USD at the time of writing.
To learn more, visit Rolex, here.